Now officially the car you see here is a Citroen rally concept, but it would be very surprising to see the final car look much different to this. Indeed Citroen states that this is "very close [to] the finalised car". And, well, it looks pretty interesting from here.
So what do we have? As was hinted at in the testing images, this C3 is a far more aggressive WRC car than ever before fielded by Citroen. The width is up to 1,875mm, power is up to around 380hp and the spoilers are noticeably more extreme. The new WRC regulations also allow for electronic differential control. Citroen describes the look as "muscular and chiselled", but don't think this is completely removed from the production car. See those wing mirrors? They're carbon and painted yellow "to echo one of the colours available for the New Citroen C3." Right...
Citroen is of course no stranger to rallying success, having won 96 WRC events in total. The C3's campaign to continue that begins at Monte Carlo in January, where it will of course be joined by a new Toyota Yaris WRC also. Expect a full spec and driver line-up (could Loeb race for Citroen on stage and circuit simultaneously?) before then - but will you be watching the updated World Rally Championship?