Behold the Overfinch 'Velocity Edition' for 2025

Need to spend another £100,000 on a Range Rover? Overfinch has just the upgrade package

By Matt Bird / Friday, 7 March 2025 / Loading comments

Must be a good business to be in, modifying Range Rovers. Because it seems everyone wants something at the moment, be it luscious restomods based on the original or rough and ready off-road builds based on a later, less precious version. This is to say nothing of probably the most lucrative market around: modifying brand-new Range Rovers. When even Brabus sees a market for making the Peetch (don’t pretend like you’ve forgotten), there must be something in it. And as one of the original Range Rover tinkerers - first fettling in 1975, in fact - Overfinch wasn’t likely to miss out. So welcome to the latest Velocity Edition, 620hp of ‘sporting visual aesthetic with next-level engineering upgrades.’

We have to talk about the wheels first. Designed in-house, the 24-inch (!) Helix is actually forged from a single billet of aluminium for better strength and (presumably) lower weight. Plus, extraordinary replacement costs should they get kerbed. But forget about that for a second, instead bask in the bespoke offset that pushes the Helixes right out to the corners of the new arch extensions, and imagine how the ride might actually be improved over the sometimes not-quite-perfect standard Range experience on 23s.

Additional changes for the Velocity Edition externally include a carbon bonnet power dome like it wants to be an SVR, black chrome badging and a tailgate plinth ‘that serves as the ultimate symbol of luxury and bespoke craftsmanship.’ Everyone will know it’s not just any old Range Rover, put it that way. Especially if you go for orange leather.

The Arancia hide upholstered ‘Aurora’ seats, are matched by just about every other surface inside the Velocity Edition. Of course, any colour combination the customer desires will be made available; safe to say if a standard Range Rover doesn’t seem lavish enough, then Overfinch will be more than happy to crank the dial a little further.

Speaking of which, Overfinch is offering more than just a ‘sophisticated and stimulating’ driving environment with this Range. As befits a car called the Velocity Edition, there’s more power under the carbon bonnet (for those willing to pay for it). All converted cars get a sports exhaust system, though an Overfinch Performance upgrade for the P530 V8 ought to really give that mouth some trousers: 620hp and 656lb ft, up from 530hp and 553lb ft.

Kevin Sloane, Overfinch Chairman, said: “The Velocity Edition is a highly anticipated release amongst Overfinch customers and enthusiasts globally. Nothing else delivers contemporary luxury, dynamic design and performance like this. The Velocity doesn’t just stand out – it is the centre of attention.” Which, of course, has pretty much always been the point of an Overfinch Range Rover. The Velocity Edition package can be applied to all 2023-25MY Range Rover Autobiography and SV models, regular and long wheelbase; the price is from £104,589, including VAT. Given even the earliest of those cars is still £90k, a Velocity Edition is a £200k prospect before thinking about any additional personalisation. That being said, then there are Brabus cars at even more money, and £150k Range Rovers from the factory. So the demand would seem to be there. But we’ll keep our Overfinches green over tan, please…