While the launch of a new Cupra SUV at a Geneva show that will also include a Cayman GT4, Bentley's centenary car and the new Morgan may not be the most interesting news, it is of course a significant milestone for the brand. That's because, while the Terramar is like the Cupra Ateca in being an SUV, it will be Cupra's first car with a bespoke body.
The Terramar is said to bring "eye-catching design and high-end quality to a segment that is incredibly significant but whose customers still yearn for a vehicle that stands out from the crowds." Obviously there's not much to tell for now, beyond the recognisable Cupra insignia featured on the boot and the full-width light bar that's clearly making a comeback in car design. For those more preoccupied with driving their car, Cupra is promising that the Terramar will deliver "stunning look with a dynamic driving experience."
Beyond that there's nothing else yet, Cupra making additional claims of "a special and unique car" ahead of an online reveal next Friday. After that, it will be seen in the metal at Geneva, presumably with further spec details. Stay tuned...
