Had Lamborghini only sold a mediocre number of cars in 2023, the year would still have enjoyed a prominent place in the history books thanks to its distance from 1963, the year of its founding. But as it turns out, the last 12 months were not mediocre - in fact, Lamborghini enjoyed what would elsewhere be called ‘a total banger’. For the first time ever, Sant’Agata Bolognese delivered more than 10,000 cars globally in a year. 10,112 to be exact.
That’s 10 per cent more than it did in 2022, which was itself a record-breaker. And while that reflects a growth trend that several other high-end carmakers have enjoyed (what cost of living crisis etc), it is fair to say that Lamborghini’s end-of-year results have not always been so glossy. Accordingly, the firm is justly proud of knocking the ball from its birthday party.
“It’s a true source of pride for the whole company to have surpassed the 10,000-car delivery mark,” noted Stephan Winkelmann, Lambo’s CEO. “Playing a role in achieving this milestone for Lamborghini is an honor for me and for all the people who work tirelessly to achieve this goal. This is a success made possible by the commitment of everyone, a major accomplishment based on true teamwork.”
Based on true teamwork and, somewhat predictably, the ‘continuing success’ of the Urus, which continues to sell like hotcakes in a cold snap. Lamborghini shifted 6,087 examples of its SUV last year, thoroughly dwarfing the 3,962 versions of the Huracan that left the factory. Just 63 iterations of Aventador trickled out, as the company wound up production of its V12-powered supercar ahead of the Revuelto’s introduction - which already had sufficient orders to see Lamborghini through to late 2026.
For fans of specific market data (who isn’t?), the US remains the big fish - it alone accounted for 3,000 cars. The runners up were Germany (961), China (845), the United Kingdom (801), Japan (660), the Middle East (496), South Korea (434), Italy (409), Canada (357), Australia (263), France & Monaco (255), Switzerland (211), Taiwan (131) and India (103). Well done us, eh?
“This outstanding achievement is a clear sign of the growing perception of our brand worldwide and confirms that the strategy we’ve adopted is succeeding,” reckoned Federico Foschini, Lamborghini’s marketing boss. Beyond the Revuelto, that strategy will imminently include a plug-in version of the Urus, followed by a hybridised, V8-powered replacement for the Huracan. Only time will tell if buyers greet an electrified Lamborghini lineup with no less glee - although honestly who would bet against it now?
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